As the years went by he continued to branch out into children's clothes, colognes, footwear, home products, and other merchandise. Lauren designed costumes for the films The Great Gatsby and Annie Hall that influenced the way millions dressed. Modestly describing his work, Lauren stated, "I believe in clothes that last, that are not dated in a season. The people who wear my clothes don't think of them as fashion. Lauren lived the image he projected, and he was often featured with his family in magazines devoted to lives of the rich and famous.
He was also the first designer to appear in his own advertising. One of the secrets of Lauren's success lay in his attention to detail, always checking product quality and maintaining tight control over the brand image he crafted so carefully. Lauren's fashion formula earned many honors from his peers. He had seven Coty design awards and was inducted into the Coty Hall of Fame in In he received the Lifetime Achievement Award from the Council of American Fashion Designers and a tribute for twenty-five years of impact on American style from the Woolmark Awards.
In Lauren opened his first retail store in Beverly Hills, California, building toward a total of Polo-Ralph Lauren stores in the United States as well as 1, boutiques small shops within department stores.
In he made fashion retailing history with a large megastore housed in the elegant former Rhinelander Mansion in New York. Two major new ventures begun in took Lauren into the highly competitive blue jean and mass-market women's clothing categories. Both took the Lauren name to a new customer at lower prices and were instant hits. Paints were launched the same year, along with instruction videos and all the tools needed to create the living environment of one's choice.
By investment bankers were fighting for the opportunity to help Lauren put his company on the stock market.
That same year he was honored for his efforts to raise money for research into a cure for breast cancer. In the company's Web site, Polo. Canadeo, Anne. Ralph Lauren: Master of Fashion. Milbank, Caroline Rennolds.
New York: Abrams, Trachtenberg, Jeffrey. Boston: Little, Brown, Toggle navigation. Ralph Lauren. Following this recognition, he released a line of women's suits tailored in a classic men's style. Then in , Lauren released a short-sleeve cotton shirt in 24 colors. Lauren is known for capitalizing on an aspirational style and key insignia which evokes the British gentry while also referencing the aesthetics of the American upper class.
His fashion ideas have been criticized by some for not being particularly innovative while also embraced by scores of consumers who prefer more approachable looks. Lauren subsequently broadened his brand to include a luxury clothing line known as Ralph Lauren Purple, a rough and rustic line of apparel dubbed RRL, a home-furnishing collection called Ralph Lauren Home and a set of fragrances.
Polo currently produces clothing for men, women and children and has hundreds of internationally placed stores, including factory stores that produce the majority of his sales domestically. Lauren has also designed Olympic uniforms for Team USA, though controversy ensued when it was discovered that the competitors' attire for the summer games was made in China.
During the s, Lauren made his foray into the film business as well, further cementing his status as a classic American designer by outfitting cast members for the film adaptation of The Great Gatsby , starring Robert Redford and Mia Farrow. Lauren also received credit for helping to outfit the cast of 's The Wild Party , another early 20th-century outing starring James Coco and Raquel Welch. The designer then became well known for Diane Keaton 's rather distinctive looks in the comedy Annie Hall.
Decades later, Lauren would be enamored by a show that wholeheartedly reflects his particular vision, the PBS series Downton Abbey. He subsequently created a fall collection inspired by the show and sponsored its final season in Polo expanded rapidly in the s and s, opening boutiques across the United States and abroad.
With Goldman Sachs having purchased more than a quarter of the company in the mids, Polo Ralph Lauren went public on June 11, , trading under the symbol RL. After a year of falling shares, Lauren stepped aside as chief executive of Ralph Lauren Corp.
Lauren took on the role of executive chairman and chief creative officer of the company he founded. The Laurens are the parents of three children: Andrew, David and Dylan.
David Lauren is the only one of the three to have made his career at Polo. Bush and the granddaughter of President George H. Lauren had a health scare when he underwent surgery in the mids to remove a benign tumor from his brain. He has since funded a number of initiatives pertaining to cancer research and care and in co-founded Georgetown University's Nina Hyde Center for Breast Cancer Research.
In , a selection from his car collection was exhibited in Paris. We strive for accuracy and fairness.
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